When it was first used, in the 19th century, the word “glamour” meant something like magical charm. It became a buzz word in the 20th century, strong associated with American cinema between 1930s and 1950s, the classic period of the Hollywood “dream factory” the screen, photography and female stars.
Glamour was often linked to a dream of transformation, a desire of something out of ordinary, a form of aspiration and a fiction of female becoming.
Glamour was all about luxury and excess. It spoke about power, sexuality and transagression.It could be also about pleasure, the sensuousness of fur, silk and rich fabrics, and reveries of perfume.
The glamorous woman of the 1920s was wearing clothing inspired by Orientalism which had become fashionable under the influence of costume designer Leon Baskt, the Ballets Russes and couturier Paul Poiret before the War I. Rich, embroidered fabrics, encrusted with beads and glitter, were part of this look.
These fashions involved a reworking of traditional ideas of feminity. In the eyes of many observers the modern girl embodied a kind of androgyny: her boyish look went along with boyish habbits, she was not afraid to drink, smoke or even drive a car. New freedoms of women represented also the rising popularity of sunbathing and swimming in 1914-18 along with using cosmetics, particularly lipstick, things that was unacceptable for Victorian women.
By the mid 1960s, fashionable women had stopped dressing like mature, sexually confident women. Instead, they started to dress like little girls.There were empire-line dresses in pastel colours, little coats with Peter Pan collars in tangerine, with floaty, synthetic fabrics from psychedelic colours.
Also famous actresses from Hollywood such as Grace Kelly, Marilyn Monroe or Audrey Hepburn for their individual style and breathtaking appearance became glamorous icons.
Today, glamour gives the appearance of beauty, personal style and attitude. It’s just a step to become what all women are dreaming for: “femme fatale”.
MATCH & MIX
Dress: Jason Wu Nude/Navy Lace Strapless
Shoes: Christian Louboutin Divinoche
Clutch: Marchesa Gold Embroidered Clutch
Earrings: DanniJo Diaz Drop Earrings
Necklace: Stella&Dot Tempest Necklace
Bolero: Hockley Lucy Raccoon Fur Bolero
Lipstick: Yves Saint Laurent Rouge Pur Couture
Short: Gold Sequin Shorts
Top: Lurex Jacquard Top
Shoes: Vyella Black Cigarette Heel
Clutch: Grey Winged Envelope Clutch
Blazer: Stella Mccartney Tuxedo Jacket
Bracelet: Marni Cuff
Earrings: Victorian Enamel &Diamond Earrings
Dress: Beaded Peter Pan Colar Dress
Trench Coat: Ted Baker Full Skirt Belted Coat
Bag: Phoebe Flap Satchel
Shoes: Miu Miu Glitter
Earrings: Chaps Gold-Tone Stud Earrings
Scarf: Alexander McQueen Skull Print Silk Chiffon
“Glamour is what makes a man ask for your telephone number. But it also is what makes a woman ask for the name of your dressmaker.”